Journal of Business and Marketing (JBM)
Journal of Business and Marketing (JBM) is a high-quality journal under STEMM Press, mainly publishes original research articles, reviews quickly after submission, and is very suitable for students, master's and doctoral students, young teachers, etc. The goal of the journal is to provide a platform for academicians and scientists around the world to share, promote, and discuss a variety of emerging issues and developments in different fields such as economics and management.
Aims & Scope
Journal of Business and Marketing (JBM) is a high-quality journal under STEMM Press, mainly publishes original research articles, reviews quickly after submission, and is very suitable for students, master's and doctoral students, young teachers, etc. The goal of the journal is to provide a platform for academicians and scientists around the world to share, promote, and discuss a variety of emerging issues and developments in different fields such as economics and management.
Aims
- To provide a high-quality, efficient platform for academicians, scientists, students, master’s candidates, young teachers, and professionals worldwide to share original research and review findings in business, marketing, economics, and management.
- To facilitate the rapid dissemination and academic exchange of innovative ideas, emerging issues, and latest developments across business and management disciplines, supporting the academic growth of early-career scholars.
- To promote in-depth discussion and interdisciplinary collaboration on diverse challenges and advancements in business, marketing, and related economic management fields.
- To publish high-quality original research articles and reviews in a timely manner, fostering the development and application of theoretical and practical insights in business and marketing.
Scope
The journal covers a wide range of topics related to business, marketing, economics, and management, with a focus on original research and practical insights, including but not limited to:
Marketing Disciplines
- Marketing strategy, consumer behavior, and brand management
- Digital marketing, social media marketing, and e-commerce
- Business strategy, organizational behavior, and corporate governance
- Entrepreneurship, innovation management, and small business development
- International business and cross-cultural management
Management Intersections
- Applied economics, industrial organization, and market analysis
- Financial management, accounting, and corporate finance
- Human resource management, talent development, and organizational psychology
- Operations management, supply chain, and logistics
- Sustainable business and corporate social responsibility